The only two reasons that anyone buys anything are these.

To move toward pleasure
Move away from pain
All purchases stem from one of these motivations. The kicker is that some people are more inclined toward one and not the other.

Did you know that there is a way to write copy that will appeal to and target a person that leans toward each of these motivations?

http://www.21to21.com/2010/04/16/the-only-2-reasons-why-people-buy-anything/

Notes

Show