Usher will be the face of the limited edition Belvedere vodka series that will see half the profits go to fight HIV/AIDS in Africa. It does seem as though it is a must in the vodka category to offset the fact that IT’S VODKA by donating to charity.
This follows on from last year’s the Louis Vuitton special edition bag co-designed by Bono and his wife. The proceeds from the bag went to TechnoServe, a nongovernmental organisation that fosters enterprise in the developing world; Conservation Cotton Initiative, which supports sustainable farming in Africa, and Chernobyl Children’s Project International.
Beluga Vodka have donated to the Raisa Gorbachev Fund over recent years as part of their. This is a trend that I really hope we can see lift off in Russia over this year.
