STARTING FROM SCRATCH: Archive

Feb 23rd

Watch

This is our ad campaign for Bookmarket - an open air multimedia festival in Gorky Park. The Park where it is being held has undergone many changes recently having previously been known as the place where the boarder patrol guards get drunk during public holidays. The Park now is comparable to the great parks across Europe. Bookmarket is testimony to how far Gorky Park has come. The boarder guards...

Aug 30th

“As such, productivity is not about how efficient you are at work. Instead, your...”

– Making Ideas Happen

May 31st

510 notes

Project Management with Facebook

Facebook Group as Project Management Tool View more documents from John Fitzpatrick

May 17th

Client service in a new agency: The transition...

In a new agency there may be a small number of founders / shareholders who club together and do all the work themselves. Most of the clients they have are a result of relationships forged by the founders. In order for the business to progress I have understood that it is key to make sure that the business that you get from a client is not forever dependent on the relationship with an agency...

Apr 25th

Apr 9th

Russian Effectiveness Awards anyone?

I think it may be time to set up an award for effectiveness in advertising on the Russian market. Why? 1. To give agencies something to strive for that coincides with client aims. (clients do not see the correlation between creative awards and business success) 2. To develop a database of case studies that act as benchmarks for future campaigns and their effectiveness. 3. To encourage a...

Mar 3rd

Feb 24th

Feb 9th

“Only someone who is ready for everything, who doesn’t exclude any experience,...”

– Rainer Maria Rilke, 1904

Jan 9th

It helps to know the local language!

Я проверил свои знания русского языка и получил четверку. Сходи, проверься?

Nov 11th

WORDS, PICTURES AND EVERYTHING ELSE / THE CASE FOR... →

Creative development must conform to the dominant media of the times. This has always been the case. When the world stared at glossies like Look and Life magazines and carried their Ovaltine decoder rings to the radio we made copywriters. And when television became the new American fireplace? Hello art directors. And to be honest, art directors and copywriters were enough back when media had a...

Nov 2nd

Oct 26th

“My interest is in the future because I am going to spend the rest of my life...”

– Charles F. Kettering quotes (American engineer, inventor of the electric starter, 1876-1958)

Oct 26th

Can't get enough of Ignition

Agency, Brand Thyself View more presentations from Ignition Consulting Group.

Oct 22nd

A great presentation on the agencies of the future...

Agency 2.5 View more presentations from Ignition Consulting Group.

Oct 22nd

How Ad Agencies can inspire companies to inspire the world! on Prezi

Sep 10th

1 tag

The 10 business ideas I had after quitting my old...

It’s strange how the fear caused by not having a 9 to 5 job turbo charges your thinking on how to make your money. Below are 10 ideas that I have been a part of. I have given a snippet of why I thought they were workable ideas. Feel free to comment. 1. Advertising agency - The Russian market is far from saturated with specialist agencies. If anything there are not enough. There is always...

Jun 6th

5 tags

Start your own business. Why not?

The reason many people do not set up their own business is because of the number of questions they ask themselves that are unanswerable. Questions like, Where will I work? How do I set up a legal entity? Given that you have already answered the question of what your business does, the next question is where you will get your business from. Just like any problem, the task may seem insurmountable if...

Jun 4th

Apr 27th

Why you should start by pestering friends for...

When looking for clients when I started my advertising agency I started with my friends. This may seem like a bad idea at first but it is a huge confidence builder and an excellent stepping stone to other clients. By offering to do your friends projects at a discount or even as a trial run for free you get experience working with your new team and you get valuable work out the other end for your...

Apr 27th

1 tag

“The only two reasons that anyone buys anything are these. To move toward...”

– http://www.21to21.com/2010/04/16/the-only-2-reasons-why-people-buy-anything/

Apr 21st

1 tag

Meeting people, sharing ideas →

Definitely time to set up some kind of young entrepreneur scene in Moscow

Apr 20th